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One of the most important company heritages is its BRAND. Plan to make your brand thrive, demands constant investment and focused activities.

Branding is the series of technical practices that aims the brand strength and construction. It might also leverage the company’s value on the market.

Recently many people talks about Branding, however only a few knows exactly its importance and how to work on it. This kind of work demands special studies, watching the company’s needs, evaluating market trends, through surveys with the decision maker groups, purchasing behavior analysis, and other important items.

Market segmentation and brand elements direction line lead to the logo and slogan concepts, in order to achieve the brand positioning statement.

However, the Branding job doesn’t stop here: after the brand positioning study, it’s needed to communicate it to the market. See more in Communication.

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